Black Friday jewelry Sale
15% OFF Sitewide Use Code:BF15
Get$60 OFF,Every$300 Use Code:BF60
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SHOP BY GEM
Rings & Jewelry set & For Youself
Treat yourself
Luxury within reach
Choose our carefully selected series of laboratory-grown products
We all know the rhyme: “Something old, something new…” It’s a tradition we cherish. But when it comes to the symbol of your forever, we believe in a brilliant new choice.
Our Promise
To offer you stunning, conflict-free lab-grown diamonds and moissanite. You get to honor tradition, while choosing a modern sparkle that is ethical, affordable, and unmistakably you.
Commitment #1:
Conscious Sourcing & Water Positive
A smarter diamond choice for the planet. The process of growing diamonds in a lab uses significantly less water and energy than traditional mining. We commit to a water-wise supply chain by continuously optimizing our growing process. Our goal is to shift the industry from harmful environmental impacts to a sustainable, positive footprint, ensuring every piece of jewelry you buy is a conscious choice.
Commitment #2:
Powered by Women, Championing True Inclusion
We believe jewelry is personal, and so is our team. We are proudly a Women Operated business, bringing a fresh, ethical, and compassionate perspective to the fine jewelry world.
Our mission extends to our hiring: we actively prioritize creating meaningful employment opportunities for individuals with disabilities, fostering a truly diverse and supportive workplace. We believe that empowering all people—from our leaders to our dedicated team—is the key to a brighter, more brilliant future.
Commitment #3
Ethical Giving & Eco-Packaging
We invest in what matters. Beyond a clean supply chain, we dedicate 1% of all profits to verified conservation partners focused on ethical land use and reforestation. Furthermore, our commitment to sustainability extends to your doorstep: all orders arrive in non-harmful, compostable packaging made from naturally sourced, biodegradable materials.
Real Reviews From Real Customers
★★★★★
Why choose us
Accessible Luxury, Uncompromised Values. We believe your dream jewelry shouldn't compromise your budget or the planet. Shop our curated collection of ethical lab diamonds and brilliant moissanite—the smarter, sustainable choice for love and life.
Big Discounts
Get the brilliance you deserve for less. New Customer Offer: Save 15% on your first order, plus get a special code when you subscribe. Explore affordable, ethical sparkle today!
Free shipping for orders of $199
Free, Insured Delivery. Enjoy complimentary shipping on all orders over $199. As a leading lab-grown diamond jewelry retailer, we guarantee the safe and prompt delivery of your precious purchase, fully insured from our studio to your door.
Secure Payments
We protect your investment. Our secure gateway uses SSL encryption to safeguard your data. Shop our lab-grown diamonds and premium moissanite with peace of mind; your online jewelry purchase is always 100% verified secure.
Order Tracking
Stay updated! Use our easy online order tracking tool to check your jewelry shipment status anytime. Monitor your lab-grown diamond ring or moissanite piece from dispatch to arrival. We provide transparent updates for your peace of mind.